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Listed · Reviewed May 2026 · 7-criteria rubric
AI Video Tools

Claap

AI Sales Assistant that automates busywork and saves reps 30 min after each meeting

by Claap (lemlist company) · Paris, France (Remote-first) · Founded 2021

Pricing
From €24/mo
Category
AI Video Tools
Platforms
API
Available
Last Updated
May 27, 2026

What is Claap?

Claap is an AI sales assistant that strips away routine post-meeting work for revenue teams by recording calls, transcribing in 99+ languages, and creating structured follow-up content.

Built for SDRs, AEs, customer-success reps and revenue ops who hate manual note-taking, it bundles three practical capabilities: accurate multi-language transcription, AI-generated meeting summaries and templated follow-up emails, and CRM auto-enrichment plus deal qualification scoring (MEDDIC/SPICED/BANT).

The interface also surfaces conversation intelligence and deal insights to help managers spot risk or coaching opportunities. Pricing is freemium with paid tiers that unlock deeper analytics and coaching.

As of 2026 Claap is faster at turning a messy call into usable CRM data than most manual workflows, but expect trade-offs: transcriptions still stumble on heavy accents or poor audio, AI summaries occasionally omit nuance and many advanced scoring/coaching features are gated behind paid plans, so teams should plan for review and configuration rather than fully hands-off automation.

Claap — AI Sales Assistant that automates busywork and saves reps 30 min after each meeting Whether you're evaluating Claap for your team or comparing it to alternatives in the AI Video Tools category, this in-depth review covers everything: features, pricing, real user reviews, pros and cons, integrations, and direct comparisons against competitors.

Key Features 8

AI Sales Assistant That Automates Meeting Notes, CRM Updates, and Follow-Up Emails
AI Meeting Recorder for Google Meet, Zoom, and Microsoft Teams Calls
Accurate Meeting Transcription Supporting 99+ Languages With Speaker Identification and Highlights
One-Click AI-Powered CRM Enrichment for Salesforce, HubSpot, Attio, and Pipedrive
Conversation Intelligence With MEDDIC, BANT, and SPICED Sales Framework Scoring
AI Sales Coaching With Real-Time Objection Handling and Competitor Battlecard Suggestions
Deal Intelligence Hub for Pipeline Visibility, Risk Detection, and Forecast Accuracy
Learning Playlists to Replicate Top Performer Winning Behaviors Across Sales Teams

Who Is Claap For

1 Sales Teams
2 Revenue Operations
3 Account Executives
4 Sales Managers
5 Customer Success
6 Remote & Hybrid Teams

Pros & Cons

Pros 5 benefits
  • Easy To Use And Intuitive Interface
  • Accurate AI Transcription In 99+ Languages
  • Seamless CRM Integration
  • Excellent Meeting Summaries And Action Items
  • Flexible Pricing With Free Basic Plan
Cons 3 limitations
  • Free Plan Has Limited Features
  • Some AI Summaries May Feel Shallow
  • Learning Curve For Advanced Features

Frequently Asked Questions

4 questions

Who is Claap for?

Claap is most useful for Sales Teams, Revenue Operations, Account Executives and Sales Managers.

Claap pricing

Claap uses a freemium model: a usable free tier with optional paid upgrades. Headline pricing: From €24/mo. For the current tier breakdown and any limits, see the pricing section above or check the vendor's pricing page directly — limits and prices change.

What's New

Ask Claap AI & Claap MCP Latest

Introduced Ask Claap AI for querying meetings and Claap MCP for enhanced meeting recorder capabilities

Dec 9
Magic Clips Report, Team Automations & Webhooks Previous

New Magic Clips Report centralizes all AI-generated clips, plus team automations and webhook support

Nov 1
Trash Recovery & CRM Improvements Earlier

Never lose a video again with Trash recovery feature and enhanced CRM integration

Oct 1
View all updates

Security & Privacy

GDPR Compliant SOC 2 (In Progress) ISO 27001 (In Progress)
Cloud-hosted with geographic customization SSO/SAML support (Enterprise) Role-based access control Private channels and videos Advanced link settings User Provisioning with SCIM

All Features of Claap

1
AI Sales Assistant That Automates Meeting Notes, CRM Updates, and Follow-Up Emails
2
AI Meeting Recorder for Google Meet, Zoom, and Microsoft Teams Calls
3
Accurate Meeting Transcription Supporting 99+ Languages With Speaker Identification and Highlights
4
One-Click AI-Powered CRM Enrichment for Salesforce, HubSpot, Attio, and Pipedrive
5
Conversation Intelligence With MEDDIC, BANT, and SPICED Sales Framework Scoring
6
AI Sales Coaching With Real-Time Objection Handling and Competitor Battlecard Suggestions
7
Deal Intelligence Hub for Pipeline Visibility, Risk Detection, and Forecast Accuracy
8
Learning Playlists to Replicate Top Performer Winning Behaviors Across Sales Teams

Claap User Reviews

No reviews yet. Be the first to review Claap!

Claap Pricing

From €24/mo

Basic
€0
  • 10 videos per user
  • 300 mins of recording
  • Calendar & Conf Call Sync
  • 99-language Transcript
Pro
€24 /license/month
  • Unlimited recordings
  • 1000 min per month
  • Advanced AI Summary
  • Meeting Insights
Save 20% with annual billing
View Pricing

Company Info

Company Claap (lemlist company)
Location Paris, France (Remote-first)
Founded 2021
Team Size 11-50

Claap Popularity

526
Views
30
Clicks
0
Reviews
-
Rating

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Freemium ★★★★★ 4.5
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