Fitia
by Fitia, Inc. • San Francisco, CA, USA • Founded 2019
AI-Powered Calorie Counter and Personalized Meal Planner App
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35 reviews
What is Fitia?
Fitia is an AI-powered nutrition app designed for weight loss and muscle gain. Trusted by over 10 million users worldwide, it combines a calorie counter, personalized meal planner, and 24/7 AI nutrition coach in one platform. The app features the world's largest nutritionist-verified food database with 1M+ foods and 50K+ recipes.
Users can log meals via photo, voice, or text, and receive science-backed calorie and macronutrient calculations built on 150+ scientific studies. Fitia also includes intermittent fasting tracking, automatic grocery lists, body composition monitoring, and a family plan supporting up to six members.
Fitia — AI-Powered Calorie Counter and Personalized Meal Planner App Whether you're evaluating Fitia for your team or comparing it to alternatives in the AI Assistants category, this in-depth review covers everything: features, pricing, real user reviews, pros and cons, integrations, and direct comparisons against competitors.
Fitia Demo Video
Key Features 8
Who Is Fitia For
Pros & Cons
- Fully Verified Food Database
- Multi-Modal Meal Logging
- Science-Backed Algorithm (150+ Studies)
- Family Plan Available
- No Desktop Web App
- Premium Required for AI Features
- Limited Third-Party Integrations
Frequently Asked Questions
5 questionsFitia's AI Coach analyzes your daily food intake, progress, and goals to provide personalized recommendations. It explains how each meal fits your calorie budget, suggests habit improvements, and offers science-based tips for fat loss or muscle gain around the clock.
Every food entry in Fitia's database is validated by an internal algorithm and then reviewed by a nutrition professional. This dual-verification process ensures accuracy for calorie and macronutrient data, unlike crowd-sourced databases found in competing apps.
Yes. Fitia supports multiple diet modes including smart diet, high protein, low carb, keto, and low fat. The algorithm generates weekly meal plans tailored to each diet type based on your caloric needs, preferences, and available ingredients.
The family plan allows up to six users to share the same meal plan with servings automatically adjusted for each person's individual calorie and macro requirements. This keeps the household eating the same meals while each member stays on track with their own goals.
Yes. Fitia tracks over 20 micronutrients from your dashboard including fiber, sugar, saturated fat, vitamins, and minerals. The advanced nutrient tracking feature gives a complete picture of nutritional intake beyond standard calorie and macro counting.
How Fitia works
Fitia is positioned as aI-Powered Calorie Counter and Personalized Meal Planner App. Under the hood it ships 8 headline capabilities, including AI-Powered Food Logging via Photo, Voice, Text, and Barcode Scanning, Personalized Meal Plans for Weight Loss, Muscle Gain, or Maintenance, Nutritionist-Verified Database With Over 10 Million Accurate Food Entries, Dynamic Calorie and Macro Adjustments Based on Real-Time Progress, Built-In Intermittent Fasting Tracker With Smart Timers and Reminders and Comprehensive Progress Tracking for Weight, Body Fat, and Measurements. Together these features cover the core workflows most teams expect from a modern ai assistants, from initial setup through day-to-day production use.
Fitia runs as a self-contained product, so you can adopt it without touching the rest of your stack — useful when you want to evaluate the tool in isolation before wiring up integrations.
Who is Fitia for?
Fitia is most useful for Fitness Enthusiasts Tracking Macros, Weight Loss Seekers Needing Meal Plans, Bodybuilders Managing Caloric Surplus and Busy Professionals Wanting Automated Nutrition. If your team falls into one of those buckets, the feature set lines up well with how you already work — you won't be forcing a square peg into a round hole.
Beyond the obvious use case, the product tends to attract users who want a low-friction starting point option in the ai assistants space.
Fitia pricing explained
Fitia runs on a freemium model. You get a usable free tier to evaluate the product, and you only pay when you outgrow the limits — usage volume, seat count, or premium features. Headline pricing: From $19.99/mo.
Across the AI Gear Base rubric, we score freemium pricing models on transparency, rate-limit honesty, and how predictable spend is at scale. Fitia's freemium approach is standard for the category — useful for evaluation, but always re-check tier limits before you depend on the free plan.
Our verdict on Fitia
Fitia hasn't been rated by enough reviewers yet to publish an aggregate score. The strongest signal in those reviews is that fully verified food database. The most common complaint is that no desktop web app — worth knowing before you commit, but rarely a deal-breaker for teams that already match the use case.
If you're evaluating Fitia against alternatives, weigh it on the same 7-criteria rubric we apply to every tool: capability, integrations, pricing transparency, support, security posture, roadmap velocity, and community signal. Built by Fitia, Inc., founded in 2019, the product has a clear track record you can verify before adopting it. The bottom line: Fitia is a solid pick in the ai assistants category, and it deserves a spot on your shortlist if your workflow matches what it was built for.
What's New
Fresh plan tab navigation, custom notes with tags, built-in steps tracking with daily goals, repeat exercise scheduling, deeper Health Sync integration, and 20+ micronutrient tracking from the dashboard.
Introduced 24/7 AI nutrition coach with food insights, personalized dietary guidance, and progress-based calorie adjustments.
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Fitia Pricing
From $19.99/mo
- Basic calorie and macro tracking
- Barcode scanning
- Text-based food logging
- Limited verified food database access
- Photo, voice, and AI food logging
- Automatic personalized meal plans
- Fitia AI Coach available 24/7
- Full verified food database with restaurant menus
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