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Fitia

by Fitia, Inc. • San Francisco, CA, USA • Founded 2019

AI-Powered Calorie Counter and Personalized Meal Planner App

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Pricing
From $19.99/mo
Category
AI Assistants
Platforms
Last Updated
Apr 23, 2026

What is Fitia?

Fitia is an AI-powered nutrition app designed for weight loss and muscle gain. Trusted by over 10 million users worldwide, it combines a calorie counter, personalized meal planner, and 24/7 AI nutrition coach in one platform. The app features the world's largest nutritionist-verified food database with 1M+ foods and 50K+ recipes.

Users can log meals via photo, voice, or text, and receive science-backed calorie and macronutrient calculations built on 150+ scientific studies. Fitia also includes intermittent fasting tracking, automatic grocery lists, body composition monitoring, and a family plan supporting up to six members.

Fitia — AI-Powered Calorie Counter and Personalized Meal Planner App Whether you're evaluating Fitia for your team or comparing it to alternatives in the AI Assistants category, this in-depth review covers everything: features, pricing, real user reviews, pros and cons, integrations, and direct comparisons against competitors.

Fitia Demo Video

Key Features 8

AI-Powered Food Logging via Photo, Voice, Text, and Barcode Scanning
Personalized Meal Plans for Weight Loss, Muscle Gain, or Maintenance
Nutritionist-Verified Database With Over 10 Million Accurate Food Entries
Dynamic Calorie and Macro Adjustments Based on Real-Time Progress
Built-In Intermittent Fasting Tracker With Smart Timers and Reminders
Comprehensive Progress Tracking for Weight, Body Fat, and Measurements
AI Nutrition Coach Delivering Daily Personalized Guidance and Accountability
Automatic Shopping List Generated Directly From Your Weekly Meal Plan

Who Is Fitia For

1 Fitness Enthusiasts Tracking Macros
2 Weight Loss Seekers Needing Meal Plans
3 Bodybuilders Managing Caloric Surplus
4 Busy Professionals Wanting Automated Nutrition
5 Families Coordinating Healthy Meals Together
6 Intermittent Fasting Practitioners

Pros & Cons

Pros 4 benefits
  • Fully Verified Food Database
  • Multi-Modal Meal Logging
  • Science-Backed Algorithm (150+ Studies)
  • Family Plan Available
Cons 3 limitations
  • No Desktop Web App
  • Premium Required for AI Features
  • Limited Third-Party Integrations

Frequently Asked Questions

5 questions

How Fitia works

Fitia is positioned as aI-Powered Calorie Counter and Personalized Meal Planner App. Under the hood it ships 8 headline capabilities, including AI-Powered Food Logging via Photo, Voice, Text, and Barcode Scanning, Personalized Meal Plans for Weight Loss, Muscle Gain, or Maintenance, Nutritionist-Verified Database With Over 10 Million Accurate Food Entries, Dynamic Calorie and Macro Adjustments Based on Real-Time Progress, Built-In Intermittent Fasting Tracker With Smart Timers and Reminders and Comprehensive Progress Tracking for Weight, Body Fat, and Measurements. Together these features cover the core workflows most teams expect from a modern ai assistants, from initial setup through day-to-day production use.

Fitia runs as a self-contained product, so you can adopt it without touching the rest of your stack — useful when you want to evaluate the tool in isolation before wiring up integrations.

Who is Fitia for?

Fitia is most useful for Fitness Enthusiasts Tracking Macros, Weight Loss Seekers Needing Meal Plans, Bodybuilders Managing Caloric Surplus and Busy Professionals Wanting Automated Nutrition. If your team falls into one of those buckets, the feature set lines up well with how you already work — you won't be forcing a square peg into a round hole.

Beyond the obvious use case, the product tends to attract users who want a low-friction starting point option in the ai assistants space.

Fitia pricing explained

Fitia runs on a freemium model. You get a usable free tier to evaluate the product, and you only pay when you outgrow the limits — usage volume, seat count, or premium features. Headline pricing: From $19.99/mo.

Across the AI Gear Base rubric, we score freemium pricing models on transparency, rate-limit honesty, and how predictable spend is at scale. Fitia's freemium approach is standard for the category — useful for evaluation, but always re-check tier limits before you depend on the free plan.

Our verdict on Fitia

Fitia hasn't been rated by enough reviewers yet to publish an aggregate score. The strongest signal in those reviews is that fully verified food database. The most common complaint is that no desktop web app — worth knowing before you commit, but rarely a deal-breaker for teams that already match the use case.

If you're evaluating Fitia against alternatives, weigh it on the same 7-criteria rubric we apply to every tool: capability, integrations, pricing transparency, support, security posture, roadmap velocity, and community signal. Built by Fitia, Inc., founded in 2019, the product has a clear track record you can verify before adopting it. The bottom line: Fitia is a solid pick in the ai assistants category, and it deserves a spot on your shortlist if your workflow matches what it was built for.

What's New

Redesigned Plan Tab and Advanced Tracking 22.3.8

Fresh plan tab navigation, custom notes with tags, built-in steps tracking with daily goals, repeat exercise scheduling, deeper Health Sync integration, and 20+ micronutrient tracking from the dashboard.

Apr 14
Fitia AI Coach Launch

Introduced 24/7 AI nutrition coach with food insights, personalized dietary guidance, and progress-based calorie adjustments.

Invalid Date

User Base

10M+ users
Active Users

Security & Privacy

Firebase authentication via Google servers Payment processing handled by App Store and Google Play Account and data deletion available on request Cloudflare content distribution and caching

Collaboration & Teams

Team Workspaces Multi-User Access Shared Projects

Learning & Support

Resources

Documentation Blog Templates

Community

Forum

Support Channels

Email Onboarding

Localization

2
UI Languages
2+
Content Languages
Multi-Language UI

Recognition & Trust

Featured on PH YC Backed
Media: Featured in Geek Vibes Nation, MobileAppDaily

All Features of Fitia

1
AI-Powered Food Logging via Photo, Voice, Text, and Barcode Scanning
2
Personalized Meal Plans for Weight Loss, Muscle Gain, or Maintenance
3
Nutritionist-Verified Database With Over 10 Million Accurate Food Entries
4
Dynamic Calorie and Macro Adjustments Based on Real-Time Progress
5
Built-In Intermittent Fasting Tracker With Smart Timers and Reminders
6
Comprehensive Progress Tracking for Weight, Body Fat, and Measurements
7
AI Nutrition Coach Delivering Daily Personalized Guidance and Accountability
8
Automatic Shopping List Generated Directly From Your Weekly Meal Plan

Fitia Videos & Tutorials

Fitia User Reviews

No reviews yet. Be the first to review Fitia!

Fitia Pricing

From $19.99/mo

Free
$0
  • Basic calorie and macro tracking
  • Barcode scanning
  • Text-based food logging
  • Limited verified food database access
POPULAR
Premium
$19.99 /mo
  • Photo, voice, and AI food logging
  • Automatic personalized meal plans
  • Fitia AI Coach available 24/7
  • Full verified food database with restaurant menus
Save with annual billing at $59.99/yr ($5/mo)
View Pricing

Company Info

Company Fitia, Inc.
Location San Francisco, CA, USA
Founded 2019
Team Size 11-50

Fitia Popularity

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Freemium ★★★★★ 4.5
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