Hailuo AI
MiniMax's Video Model for Director-Level Camera Control
by MiniMax Group Inc · Shanghai, China · Founded 2021
What is Hailuo AI?
Hailuo AI is a text-to-video and image-to-video generator developed by MiniMax. It produces high-definition videos up to 10 seconds in 1080p resolution with strong physical consistency and realistic motion.
The platform supports Director Mode for cinematic camera control, subject reference for character consistency across clips, start/end frame conditioning, and style transfer. It also includes an AI image generator for memes, ads, and creative posts.
Available on web, iOS, and Android, Hailuo AI serves content creators, marketers, and agencies producing short-form visual content at scale.
Hailuo AI — MiniMax's Video Model for Director-Level Camera Control Whether you're evaluating Hailuo AI for your team or comparing it to alternatives in the AI Video Tools category, this in-depth review covers everything: features, pricing, real user reviews, pros and cons, integrations, and direct comparisons against competitors.
Hailuo AI Demo Video
Key Features 8
Who Is Hailuo AI For
Pros & Cons
- Exceptional Physical Motion Realism
- Strong Prompt Adherence Accuracy
- Generous Free Tier Credits
- Cross-Platform Mobile And Web
- Queue Times On Free Tier
- Limited To 10-Second Clips
- Inconsistent Facial Continuity
Frequently Asked Questions
5 questionsHailuo AI generates videos in 768p and 1080p HD resolution. Free users can create 6-second 768p clips, while paid plans unlock 6-second and 10-second 1080p videos depending on the subscription tier.
Subject Reference allows you to upload a reference image of a character or object. Hailuo AI maintains that subject's visual identity across multiple generated clips, enabling narrative continuity without manual editing.
Yes. Hailuo AI supports text-to-video generation from written prompts and image-to-video where you upload a still frame that the AI animates with motion, camera movements, and environmental effects.
Director Mode provides preset and custom camera controls including pan, tilt, zoom, dolly, and orbit movements. This gives creators cinematic control over how the AI camera behaves during video generation.
Commercial use is only permitted on paid plans (Standard and above). The free plan includes a mandatory watermark and explicitly prohibits commercial usage of generated content.
Who is Hailuo AI for?
Hailuo AI is most useful for Social Media Content Creators, Short-Form Video Producers, Digital Marketing Agencies and E-Commerce Ad Teams.
Hailuo AI pricing
Hailuo AI uses a freemium model: a usable free tier with optional paid upgrades. Headline pricing: From $9.99/mo. For the current tier breakdown and any limits, see the pricing section above or check the vendor's pricing page directly — limits and prices change.
What's New
Major model upgrade with improved realism, physical consistency, and visual fidelity for generated videos
New foundation model delivering precise video output with ultra-clear quality and improved prompt adherence
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Hailuo AI Pricing
From $9.99/mo
- 6-second 1080p HD video generation
- Watermark removed
- Commercial use enabled
- Single-thread processing
- 10-second 1080p HD video generation
- 2 parallel task processing
- Watermark-free commercial output
- Higher monthly credit allocation
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