Submagic
AI-Powered Short-Form Video Editing for Viral Content Creation
by Submagic · Paris, France · Founded 2023
What is Submagic?
Submagic is an AI-powered video editing platform designed for creating captivating short-form videos optimized for social media platforms like TikTok, Instagram Reels, and YouTube Shorts. Trusted by over 4 million users worldwide, the platform transforms raw footage into viral-ready content in just three clicks.
Submagic delivers 99% caption accuracy across 48+ languages, making videos accessible to global audiences. The platform features Magic Clips technology that automatically extracts the best moments from long-form videos and converts them into engaging shorts.
Key capabilities include AI-generated B-rolls, automatic silence removal, filler word detection, audio enhancement, and hook generation to maximize viewer retention.
Content creators benefit from brand kit functionality for consistent visual identity, custom vocabulary support, and one-click translation into 100+ languages.
The web-based editor requires no prior video editing experience, saving users an estimated 10+ hours weekly on content production while delivering professional-quality results suitable for businesses, agencies, and individual creators.
Submagic — AI-Powered Short-Form Video Editing for Viral Content Creation Whether you're evaluating Submagic for your team or comparing it to alternatives in the AI Automation Tools category, this in-depth review covers everything: features, pricing, real user reviews, pros and cons, integrations, and direct comparisons against competitors.
Key Features 8
Who Is Submagic For
Pros & Cons
- 10+ Hours Weekly Time Savings
- Industry-Leading Caption Accuracy
- Intuitive Three-Click Workflow
- Strong Affiliate Program Available
- Upload Speeds Lag Sometimes
- Export Capped At 1080p Starter
- Magic Clips Add-On Extra
Frequently Asked Questions
5 questionsMagic Clips uses AI to analyze long-form videos and automatically identify the most engaging moments. It extracts these highlights and converts them into social-ready short-form clips optimized for TikTok, Reels, and Shorts in one click.
Submagic supports auto-caption generation in 48+ languages with 99% accuracy. Additionally, it offers one-click translation into 100+ languages for global content distribution.
Yes, Submagic includes AI-powered silence removal and filler word detection features. These tools automatically trim dead air and remove common filler words like 'um' and 'uh' to create polished, professional content.
Pro and Business plans include Brand Kit features allowing users to upload logos, custom fonts, and brand colors. These assets are automatically applied to all videos ensuring consistent visual identity across content.
Starter plans export at 1080p/30fps. Pro plans add 2K resolution support. Business plans unlock 4K export quality with 60fps for maximum video quality on all platforms.
Who is Submagic for?
Submagic is most useful for Social Media Managers, Content Creators, Digital Marketing Agencies and UGC Creators.
Submagic pricing
Submagic uses a freemium model: a usable free tier with optional paid upgrades. Headline pricing: From $19/mo. For the current tier breakdown and any limits, see the pricing section above or check the vendor's pricing page directly — limits and prices change.
What's New
Upload logos, fonts, and colors once for automatic application to all videos for consistent branding
Auto-generate viral-ready titles, descriptions, and hashtags with one-click regeneration option
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Submagic Pricing
From $19/mo
- 15 videos per month
- 2 min max duration per video
- 1080p export quality
- 30 FPS
- 40 videos per month
- 5 min max duration per video
- 1080p and 2K export
- 30 FPS
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