Fello

Fello connects with virtually any CRM through native integrations and Zapier. It auto-syncs contact data, engagement activity, and lead scores in real-time, so agents can keep using their current CRM while Fello enriches and activates their database in the background.

Fello IQ is the platform's AI intelligence layer. It analyzes hundreds of data points including property records, MLS activity, mortgage information, and consumer engagement behavior to assign each contact a lead score that identifies the most likely sellers in your database.

Yes. Fello supports automated email campaigns and trackable direct mail postcards from within the same platform. Both channels can be triggered by smart automations based on contact behavior, property changes, or segment membership.

Fello focuses on turning existing database contacts into seller leads using enriched property data, AI scoring, and multi-channel automation. Unlike Homebot, Fello includes property intelligence that tracks which contacts transact with competitors, plus postcard campaigns and advanced segmentation with 500+ filter parameters.

Fello pulls from MLS records, county tax assessor data, public property records, loan and mortgage data, and behavioral engagement signals. It combines these to fill gaps in your database such as missing addresses, property ownership details, and equity estimates.